Where Does Your Turf Come From?
Our synthetic grass is proudly made in the United States. Southwest Greens, part of Shaw Industries, a Berkshire Hathaway company, and all our turf fibers are extruded and tufted in Shaw’s American factories. Advanced equipment and Lean/Six Sigma systems drive precision and durability to hit industry-leading standards. When you arrange to install artificial turf with Southwest Greens, you can be confident that you’re receiving durable U.S.-made artificial turf.
American Manufacturing: We use Shaw’s U.S. plants (ours is in Dalton, GA) for turf production. Ongoing upgrades in Shaw’s factories maintain fiber precision and quality.
Vertical Quality Control: As part of Shaw, we oversee production from start to finish. That helps us deliver uniform fiber construction and appearance across production runs, rapid support for warranty concerns, and clear manufacturing traceability to resolve problems quickly.
Rigorously Tested: Before any turf reaches you, it’s proven in Shaw’s labs and fields. We use a 13,000 sq. ft. sports science lab and over 18,000 sq. ft. of outdoor test plots to replicate long-term wear. Each fiber undergoes tests for UV stability, resilience, and ball/athlete behavior, so your artificial lawn or putting green keeps its look and feel without fading over time.
CUTTING-EDGE INNOVATION
We constantly improve our turf to be even more realistic and resilient. Some of our latest innovations include:
Bolt™ Fiber (High-Performance: The patented Bolt cross-section gives our turf its edge. It retains its shape longer than standard turf, out-performing wear standards by over 2x. Its special cross-section diffuses light to minimize glare, giving the yard a true-grass sheen.
HydroChill® Cooling: We offer special HydroChill® granules that drop surface temps up to 50°F. This passive cooling system is ideal for hot climates and full-sun areas, keeping feet and paws comfortable even in summer’s heat.
Pet-Friendly Drainage: Our pet turf products are crafted for quick drainage and easy cleanup. Your dog won’t dig up holes or drag mud into the house anymore. And how our artificial grass naturally sheds pet waste makes dead spots and odors a thing of the past.
Creaturf™ Personalization: Want your turf to show off your identity? Our Creaturf™ program lets you add graphics, emblems, or colored elements. From branded backyard putting greens to decorative pet turf, this option gives designers more creative freedom than ever before.
CUSTOMIZED TO YOU
We consult with designers, golf pros, and customers to ensure our artificial turf solve practical challenges. Feedback from golfers prompted a new “spring green” color option for tee turf that integrates naturally with fairways. Little details like this make us trusted by Jacksonville professionals, residents, and designers.
We also offer specialized systems for every application — backyard putting greens, golf courses, pet areas, playgrounds, commercial lawns, game courts.
We take fake grass installation seriously. Proper installation is an art. Our synthetic turf is built to mimic PGA-standard roll and bounce. That’s why pros like Jack Nicklaus and Annika Sörenstam endorse Southwest Greens products. And because Southwest Greens is backed by Shaw’s full portfolio, we can adjust fibers, infill, or pile height to your specs.
LOOKING AHEAD: 2026 AND BEYOND
We never stop innovating at Southwest Greens. Keep an eye out in 2026 for exciting new turf developments! Shaw Sports Turf has already announced that customers will help pick upcoming field designs and that a patented “Game ON” synthetic turf (made in Calhoun, GA) will roll out in 2026.
This playful spirit and technology will be available in landscaping products soon. We can’t reveal everything just yet, but know for certain, our R&D team is hard at work on the next generation of artificial grass.
Next-gen products will be shaped by testing and user input, so your next Southwest Greens lawn or putting green will be better than ever.
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